The Erinys Bridgehead: Market Entry and Enterprise Support Services

Countries transitioning through the conflict resolution domain present the international business community with a conundrum. Afghanistan and Iraq are potentially lucrative markets. A great deal of government and donor nation funding has been allocated to very significant reconstruction and development projects providing important business opportunities across many sectors including the extractive industries, power generation, construction, medical services and education.

Yet, notwithstanding the scale and breadth of opportunities, significant challenges to market entry remain. In addition to the often volatile nature of the ambient security situation come a whole range of other potential hurdles. These include unfamiliar and ever-changing public sector business environments and bureaucracies, important cultural, protocol and linguistic distinctions, lack of medical support as well as often haphazard and rudimentary transportation and communication infrastructure.

These hurdles are far from insurmountable – but organisations seeking positive outcomes in these markets need carefully calibrated support in order to give them the greatest possible chance of creating and sustaining business success.